They mentioned they had reached out to some manufacturers. Was quite amazed Ducati said yes to this. What about that other German brand that has “ Onroad / Off-road “ in its bike name. lol.
Ryan explained really well on Revzilla's podcast:
Probably KTM. If you watched Long Way Round they wanted to do it on KTMs but KTM turned them down because they thought they would fail. BMW saw an epic chance for advertising and gave them GSAs. I wonder what sort of bump in sales that caused. lol